2.1 Making a Decent Income from Google
Adsense
Making a decent income from Google Adsense – is it even possible? Anyone who
has received a single, $100 check or deposit from Google after an entire year's
work will probably say no, it isn't possible; and anyone who tells you that making
a decent income from Google Adsense is possible is lying to you. On the other
hand, anyone selling a product that promotes the use of Google Adsense will
probably tell you that it's easy to make thousands of dollars each month.
What is the truth about making a decent income from Google Adsense? It's
somewhere in the middle. The good news (or maybe bad news) is that there
aren't any real tricks to the process. The key to making a decent income from
Google Adsense lies in repeating a bunch of tedious research and development
actions hundreds of times.
The first step to making a decent income from Google Adsense involves actually
finding the right keywords. Now, the “right keywords” will depend on what you
plan to use as your source of traffic. If your source of traffic is design and linking
– i.e. natural search engine optimization – then you will want to look at two
things: which keywords have high pay-per-click values (you can research this
with an Adwords account) and high bidder densities, but very few competing
sites for non-sponsored results?
If you can find keywords that have few competitors and high bids, you have a
winning niche. All you have to do now is develop a site with Adsense ads, build in
search engine optimization, and wait to get traffic.
Another means of making a decent income from Google Adsense is called
“arbitrage.” This technique essentially consists of buying pay-per-click traffic
from Google through Adwords and then directing it to a site that contains
Adsense ads. Your goal in this situation should be to find keywords with high PPC
values for your site and keywords with low PPC costs for your advertisements.
If done properly, either of these techniques can yield a consistent income, but it
more than likely will take months before this occurs.
2.2 Pre-selling Your Own Collection of
What does the process of pre-selling your own collection of products entail? Of
2.2 Pre-selling Your Own Collection of
Products
course, the first step is actually generating the products. But once you have found
a good niche and once you have developed software, info, or physical products
that do actually have a buying market, you will want to figure out how to go about
pre-selling your own collection of products on your blog.
Pre-selling your own collection of products is a concept that was pioneered by
Ken Evoy of SiteSell fame. Pre-selling your own collection of products is a slight
variation on selling your own products. Rather than directly bombarding site
visitors with pop-up ads, timers, and all sorts of other high-pressure sales
techniques, you do the exact opposite: you do your absolute best to make your
site visitor consider you a friend—someone he or she can trust.
This sounds like a tough endeavour, but it isn't. There are a number of elements
that professional marketers generally employ; you can use these elements when
pre-selling your own collection of products.
One “lite” element of pre-sales is a no-pressure salespage. This salespage must
include a picture of you, which will immediately build confidence with the visitor.
This salespage should also include testiomonials from clients who were satisfied
with your product, as well as their pictures and even an audio recording if
possible.
However, if you prefer to use longer-term forms of pre-sales, you will want to
avoid the salespage altogether and build a blog that naturally recycles visitors for
years, as they continue to make purchases. In order to do this, you will want to fill
your blog with useful, no-pressure information that induces them to bookmark
your blog and continue to return. Other methods you can use for pre-selling your
own collection of products include free software and report give-aways, as well as
free autoresponder courses.
2.3 Promoting Affiliate Programs
Promoting affiliate programs is a means to make money without making
products. An affiliate program is essentially some system which allows vendors who did not create a product to become affiliated with it by selling it for a
commission. Depending on how these vendors are promoting affiliate programs
and which programs they promote, they could earn a 75% commission on each
sale.
products. An affiliate program is essentially some system which allows vendors who did not create a product to become affiliated with it by selling it for a
commission. Depending on how these vendors are promoting affiliate programs
and which programs they promote, they could earn a 75% commission on each
sale.
If you're interested in promoting affiliate programs on your blog, you will want to
consider the major third party players. This list includes Link Share, ClickBank,
and Commission Junction.
ClickBank and Commission Junction provide affiliate programs for most major
information product sellers and membership sites. If you want to earn higher
commissions, you will want to use CB and CJ, as their programs usually offer
commissions between 25% and 75%.
If you promoting affiliate programs through LinkShare, you will have access to a
virtually limitless amount of programs to promote. Just to name a few -- Netflix,
Wal Mart, Target, 1 – 800 – Flowers, Pet Smart, and Apple all have affiliate
programs administered t hrough LinkShare. Commissions on these physical
products tend to be lower – usually in the range of 5 to 15%.
If you begin promoting affiliate programs through ClickBank, it is important that
you check what your check threshold is set to. In many cases, it will be set to an
amount like $100; if you would prefer them to send you a check every two weeks,
regardless of how little you earn, you will need to change this manually.
If you're promoting affiliate programs through LinkShare, payment methods will
vary, but most programs only pay on a monthly basis, as they are large and
administered by corporations.
If you don't want to promote CJ, CB, or LS products, you can always promote
large Internet-based corportions, such as Google and Ebay. Although many don't
know it, Google has an affiliate program for Adwords and Adsense; and Ebay has
an affiliate program for auction accounts. Both have rewarding commission
systems.
consider the major third party players. This list includes Link Share, ClickBank,
and Commission Junction.
ClickBank and Commission Junction provide affiliate programs for most major
information product sellers and membership sites. If you want to earn higher
commissions, you will want to use CB and CJ, as their programs usually offer
commissions between 25% and 75%.
If you promoting affiliate programs through LinkShare, you will have access to a
virtually limitless amount of programs to promote. Just to name a few -- Netflix,
Wal Mart, Target, 1 – 800 – Flowers, Pet Smart, and Apple all have affiliate
programs administered t hrough LinkShare. Commissions on these physical
products tend to be lower – usually in the range of 5 to 15%.
If you begin promoting affiliate programs through ClickBank, it is important that
you check what your check threshold is set to. In many cases, it will be set to an
amount like $100; if you would prefer them to send you a check every two weeks,
regardless of how little you earn, you will need to change this manually.
If you're promoting affiliate programs through LinkShare, payment methods will
vary, but most programs only pay on a monthly basis, as they are large and
administered by corporations.
If you don't want to promote CJ, CB, or LS products, you can always promote
large Internet-based corportions, such as Google and Ebay. Although many don't
know it, Google has an affiliate program for Adwords and Adsense; and Ebay has
an affiliate program for auction accounts. Both have rewarding commission
systems.
2.4 Selling Advertising Space
Selling advertising space is one of the oldest methods of revenue generation. In
the past, it has been used on billboards, on radio shows, in newspapers, and in magazines. Since the advent of the Internet, selling advertising space has become
even more popular, as it allows advertisers to better target customers by
demographic breakdowns.
the past, it has been used on billboards, on radio shows, in newspapers, and in magazines. Since the advent of the Internet, selling advertising space has become
even more popular, as it allows advertisers to better target customers by
demographic breakdowns.
While selling advertising space on the Internet has traditionally been done
through banner advertisements, image ads, and textlinks past, that is no longer
the case. Now, selling advertising space is usually done through some sort of third
party program.
The most popular type of third party program for selling advertising space is
Google's Adwords/Adsense combination. Through Adwords, advertisement
publishers create ads and distribute them throughout Google's network, which
includes both search engine partners and sites and blogs with content, such as
yours. By simply tuning variables and submitting an ad to Google, the publisher
can completely avoid having to find sites to advertise on; and can, at the same
time, avoid paying for “page views,” rather than performance or action.
Through Adsense, you can begin selling advertising space for your blog by
generating code that matches the your layout. You can then insert it into three
different places per page. You can also insert a search function, which will also
yield ads that will match the visitor's search keywords.
While this has become considerably more popular in recent years, it is important
to note that older forms of selling advertising space still do exist. You can still sell
advertising by seeking out larger firms and asking them if they are interested in
purchasing a periodic image or text advertisement on your website. You can also
work through a third party “link broker” and have them do the same thing for
you.
Additionally, you can still engage in banner selling or banner exchanges. While
they have fallen out of favor somewhat as of late, they can still be a reliable means
of generating blog revenue.
through banner advertisements, image ads, and textlinks past, that is no longer
the case. Now, selling advertising space is usually done through some sort of third
party program.
The most popular type of third party program for selling advertising space is
Google's Adwords/Adsense combination. Through Adwords, advertisement
publishers create ads and distribute them throughout Google's network, which
includes both search engine partners and sites and blogs with content, such as
yours. By simply tuning variables and submitting an ad to Google, the publisher
can completely avoid having to find sites to advertise on; and can, at the same
time, avoid paying for “page views,” rather than performance or action.
Through Adsense, you can begin selling advertising space for your blog by
generating code that matches the your layout. You can then insert it into three
different places per page. You can also insert a search function, which will also
yield ads that will match the visitor's search keywords.
While this has become considerably more popular in recent years, it is important
to note that older forms of selling advertising space still do exist. You can still sell
advertising by seeking out larger firms and asking them if they are interested in
purchasing a periodic image or text advertisement on your website. You can also
work through a third party “link broker” and have them do the same thing for
you.
Additionally, you can still engage in banner selling or banner exchanges. While
they have fallen out of favor somewhat as of late, they can still be a reliable means
of generating blog revenue.
2.5 Other Methods You Can Make Money From
Other than direct sales and adsense, are there any other methods you can make
money from using your blog? Yes, there are several, but three are usually used
more often than others: 1) lead generation; 2) affiliate marketing; and 3)
newsletter subscriptions.
Of all the other methods you can make money from with your blog, lead
generation may be the most promising. This is an especially true if the market
your blog is in is related to anything financial. Mortage and refinance leads are
especially good, as they bring in tiered commissions. Your first commission will
come when you generate the initial lead – which will simple entail getting
someone to fill out a completely free form; this lead will earn you anywhere from
$3 to $12. If this lead then goes on to refinance her home with the company in
question, you could earn a windfall of several hundreds or several thousands of
dollars.
The other methods you can make money from with your blog include affiliate
marketing and newsletter subscriptions. Affiliate marketing generally consists of
either directly signing up as an affiliate through someone's website – or signing
up as an affiliate through a third party. You will then use your blog to market this
person's products for a share of the total price. If you sell information products
from Click Bank or Commission Junction, you can earn as much as 75% per sale;
however, if you sell physical products, such as chairs and tables from Link Share
retailers, such as Wal Mart, you will earn a 7-15% commission at best.
If these other methods you can make money from don't sound appealing, you can
always consider newsletter subscriptions. You can create an opt-in page or a
“squeeze page” on your blog and offer a trial subscription to your newsletter. If
you provide quality content and promote your blog, you could end up with
hundreds of subscribers over time.
Other methods you can make money from on your blog include selling
advertising space directly and selling site memberships that allow visitors to
access certain server-side tools.
generation may be the most promising. This is an especially true if the market
your blog is in is related to anything financial. Mortage and refinance leads are
especially good, as they bring in tiered commissions. Your first commission will
come when you generate the initial lead – which will simple entail getting
someone to fill out a completely free form; this lead will earn you anywhere from
$3 to $12. If this lead then goes on to refinance her home with the company in
question, you could earn a windfall of several hundreds or several thousands of
dollars.
The other methods you can make money from with your blog include affiliate
marketing and newsletter subscriptions. Affiliate marketing generally consists of
either directly signing up as an affiliate through someone's website – or signing
up as an affiliate through a third party. You will then use your blog to market this
person's products for a share of the total price. If you sell information products
from Click Bank or Commission Junction, you can earn as much as 75% per sale;
however, if you sell physical products, such as chairs and tables from Link Share
retailers, such as Wal Mart, you will earn a 7-15% commission at best.
If these other methods you can make money from don't sound appealing, you can
always consider newsletter subscriptions. You can create an opt-in page or a
“squeeze page” on your blog and offer a trial subscription to your newsletter. If
you provide quality content and promote your blog, you could end up with
hundreds of subscribers over time.
Other methods you can make money from on your blog include selling
advertising space directly and selling site memberships that allow visitors to
access certain server-side tools.
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